Five Interesting Ideas To Market Your Reseller Hosting Business

The eMarketers 2020 forecasted that around $99.22 billion would be spent on search marketing by 2024, so if you are a new Reseller Hosting business and worried about who would buy web hosting from you, then this number is really a game changer for you.

Also, you should know that as per Influencer Marketing Hub, 2020, 84.8% of customers are openly looking into new digital product options, creating an open market for new businesses.

Therefore, you need the right marketing strategies that allow you to create brand awareness and online visibility that will drive your sales and profitability with confidence.

In this article, we shall share 5 ideas that will help resellers host market their business.

5 Ideas that will help Resellers hosting Market their Business

1. Find your USP

A unique selling point is a selling point that sets you apart from your competitor’s brand or product. This unique selling point effectively expresses to your potential clients the genuine and unique reason why they should choose you over and above your rivals. 

It’s best to focus on quantifiable advantages that matter to your audience, as quantifying helps to express better. For instance, your product is 50% more affordable than your competitor’s product.

2. Make use of SEO optimization 

SEO is the best marketing practice that helps to improve a website’s ranking in the SERPs. The organic and free approach supports raising awareness, generating traffic, and increasing leads and conversions. 

There are various methods that are tried and tested for raising your search engine rating. Some of them are as follows-

• Write a relatable, informative blog post that may appeal to search crawlers.
• Build a reliable, search-engine-friendly URL structure for your hosting website so that your pages are loaded quickly on your visitors’ mobiles and desktops. 

Also, it is essential to choose the best reseller hosting package that maintains speed as per industrial standards. 

When you explore website hosting reseller packages, you can make use of scaling techniques wherein you start with a reliable shared hosting plan and gradually move towards VPS hosting or dedicated hosting as the business grows. 

3. Build an Effective email campaign

Email is the first point of engagement with your audience; therefore, it is essential to build an effective email campaign for business.4 out of 5 marketing managers believe in the actual power of genuine, engaging email over social media marketing; therefore, it is essential to use it wisely. Following are the steps that can be taken to carry an effective email campaign-

• Create a compelling subject line for each of your emails if you want them to stand out from the competition. 
• Make use of  high-quality photographs or images and, wherever you can
• Personalize your marketing emails by using first names while writing your emails
• Make use of effective calls to action, such as a free trial of any free bees of your choice.

4. Make use of marketing webinars

You can create webinars wherein you can share helpful tips and insights, along with showcasing your skills. This can guide participants to perceive you as an expert in your field. 

It can also encourage your reputation as a reputable business that always aims to bring value to your audience beyond promoting your products and services. 

5. Promote your website and social media 

Social media has been proven an effective medium for promoting long-term relationships with your customers. Communicating and sharing with your audience can foster loyalty.

This will lead to a renewal of the hosting agreement rather than to switch to your competitors. 

A dynamic presence on social networks can also help enhance your company’s reputation. Most consumers glance for a company name on social media before making a buying decision. 

When they see proof that you interact well with shoppers on social media, they can be more convinced that you are a legitimate and reliable business. 

Conclusion

Therefore it is essential to remember marketing is not a one-time magic trick. It requires consistency and staying updated on changing market trends. It is crucial to start with basic marketing that has a minor cost or no cost and also set some for paid activities. 

This will let you understand what works for your brand and what doesn’t, as marketing is a consistent phenomenon.