The Cost of Doing Nothing
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Working with small business owners is both a blessing and a curse. The blessing is that they have a ton of ambition, passion and potential. The curse is that they are often far to reticent to try something new, especially when it involves digital or social media marketing.
In my experience, the conversation always ends up being about cost.
Small business owners have been victims, a lot. Victims of poor advice from “marketing consultant; victims of a ready, fire aim marketing strategy. This previous experience lends itself to be on-guard and hesitant to adopt a “new” approach.
These memories of pain and frustration are still alive in the small business owners psyche and thus they begin to tune out anything that is immediately impacting their business.
Basically, they’ve said “forget it” to new technology, new marketing strategies and most of … ReadMore
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