What’s in a name, you ask? Well, as it turns out, a lot, apparently.
Ever since news broke that PUBG Corp had severed their ties with Tencent Games and had partnered with Microsoft’s Azure for a server dedicated to India, fans of the mobile battle royale game have been in a frenzy, over when the game will be relaunched.
While details for the date and timing of the relaunch may still be under the wraps, it seems that the game has been given a new name. Do keep in mind, that all of this, is still a speculation.
A few days ago, the PUBG Mobile India put out a couple of videos on YouTube, teasing the relaunch of the highly anticipated game. However, soon after the premiere of the teasers, the videos were made private, meaning people can no longer view the video.
The #pubgmobileindia launched a video on April 29 on Youtube and deleted it after a while as it is restricted in India.
— intomacrocosm (@intomacrocosm) May 1, 2021
This, of course, led to a frenzy among fans, and tech enthusiasts, who started to believe that the launch is just around the corner.
Now, to add fuel to the fire, a new leaked poster for the game has been going around Twitter, which suggests that the mobile game will be rebranded, repackaged and then relaunched.
As per the leaks, the new version will be called Battlegrounds Mobile India. Those who have been seriously following PUBG, ever since it launched initially, would know that PUBG actually stands for “Playersunknown’s Battleground.”
Ever since the ban put in place by the Indian Government in September last year, the developers PUBG corp has been frantically trying to get reapproved by the Government of India and essentially get the ban lifted. Many tech experts are of the opinion that India was one of the largest markets for PUBG Mobile.
Given the gravitas that the game enjoys, people on Twitter were bound to get excited for the apparent new name and rebranding.
In a recent development, the PUBG Mobile India official website links to a new creative asset.
— GemWire (@GemWire) May 1, 2021
I wonder what this means for the comp scene with India and the rest of the world
— Pyth (@PlayboiPyth) May 1, 2021
— HKV (@harsh2002_) May 1, 2021
— Nagraj (@the_nagraj) May 2, 2021
— Pubg New State : News & Updates (@pubg_ns7) May 1, 2021
One of the developers behind the game, Krafton Inc. also recently donated Rs 1.5 Crores to the PM Cares Fund, in a bid to win over the government, and further clean up their image.
Krafton Inc, the South Korean gaming powerhouse and the developer of PUBG Mobile, has come forward with a donation of INR 1.5 Crore (roughly $202670) for COVID-19 relief in India.
— DesiBo! (@DesiA3an) April 29, 2021
It seems that the relaunch of the game is all but inevitable. There is a lot of speculation that we might be able to get access to the game by mid-July, or early August. Given the kind of interest that people still have in the game, we bet even the developers are trying to set a release date, as soon as they can.
Do you think this rebranding exercise was necessary? Did the game developers and investors really needed to go for the image clean-up? Do let us know what you think in the comments below.