T-Mobile is a consumer favorite. Now it’s trying to break into the business world

“We now have the resources and unmatched network not just to be in the game, but to change the game,” CEO Mike Sievert said during a press conference Thursday.

For the new corporate wireless plans with unlimited data and 5G access, T-Mobile says it will match the price of comparable plans from AT&T and Verizon that impose data limits. It also introduced T-Mobile Collaborate, a suite of cloud-based workplace communication tools for business customers, include video conferencing, automatic meeting transcription and other features.

Its other new product is T-Mobile “Home Office Internet,” a tool meant to replace workers’ sometimes-spotty home internet connections. If a company subscribes to this service, T-Mobile will ship routers to its employees that connect directly to cell networks to provide internet to work devices — so remote workers won’t have to share the same Wi-Fi connection with family members also stuck working or schooling from home.

The enterprise business is one of the biggest potential growth areas for T-Mobile in the coming year, along with expanding its customer base in rural America, Mike Katz, executive vice president of T-Mobile for business, told CNN Business in an interview Thursday.

New customer acquisition in T-Mobile’s business-to-business segment grew 300% during 2020, and revenue from the segment climbed 200% over the same time frame. The company expects that growth to continue.

“If you just look at the math … [it will be] a $40 billion market in the next five years and T-Mobile has less than 10% of it, so we think there’s a massive revenue expansion opportunity for us,” Katz said.

“We’re not going back to the way that we used to work,” Katz said. “We wanted to have a suite of services that would allow employees leveraging the mobile network to work truly from anywhere,”

“We think that gives us tremendous opportunity to grow the overall T-Mobile US business, through growing share in enterprise,” Katz said.